Hello Readers!

Welcome to my blog. If you are interested in healthcare innovation, digital health, wearable devices and patient experience, you’ve come to the right place.

My perspectives are shaped by curiosity for human nature and culture, and my experiences as a market researcher, anthropologist and consultant to the pharma industry.

I run a market research company called Creative Research Designs: www.creativeresearchdesigns.com

You can find me on Twitter @think_barbara

BarbaraMcGrath 2015


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